Pyramid of Strategy DevelopmentSM
How does it work?
With a focus on clearly defining your customer, competition and cost structure, our Pyramid of Strategy DevelopmentSM includes six distinct levels of competitive analysis and twenty key variables to assess if your company is fundamentally different than your competition.
After clearly defining your customer, we also define your current or “linear” market as well as look across other markets, sub-markets, alternative markets, alternative buyers, and time and emotion to formulate new “non-linear” markets and products/service offerings. This process includes considering unexpected successes and failures, both in your organization and in your industry as well as changing customer demographics, beliefs, values and perceptions. We believe most if not all innovations are a result of organized, purposeful work and not a “flash of genius.”
From there we look at two direct forces and four indirect forces that collectively define your market. We also use a quantitative model to assesses your company’s overall perceived differentiation advantage, often called your brand. In addition, we review your market/company for the five key variables that create low-cost advantages.
Finally, we use a straight-forward yet powerful financial calculation called equity spread, as well as your industry’s projected growth rate, to quantify your market opportunity.
We then synthesize these twenty variables into specific industry and company opportunities in your own customized industry and company white paper. Our white paper summarizes and integrates your industry and company analysis with our licensed strategic planning and time-driven activity-based costing (“TDABC”) budgeting deliverables.