About GroundSwellSM

How our story and flywheel facilitates sustainable growth.

About GroundSwellSM

How our story and flywheel facilitate your targeted change & increased certainty.

Sketch of skier, mountain biker and fisherman in and around Park City Utah
Park City mountain view at dusk overlooking lit up city and mountainbiker in mountains during the day
Sketch of skier, mountain biker and fisherman in and around Park City Utah

Our story

We fundamentally believe the traditional private equity model is broken. Why? Most private equity investors think their customer is their investor. We don’t. We firmly believe the owner-manager is our customer.

With that in mind, everything we do is about making our owner-managers' businesses and lives better. Not only do we want them to accomplish their financial goals but we want them to enjoy the process along the way. The same goes for our Business Ownership SchoolSM students. We call them Fellows.

We’ve met thousands of owner-managers and they all have different strengths that got them where they are today. But they often lack the specific knowledge, skill and time to focus on the critical tasks that will get them where they want to go. We’ve leveraged our own financial success as well as extensive research to integrate the best methods and frameworks we could find to make our customers’ lives easier and more efficient - all with the ultimate goal of facilitating sustainable growth in their lives.

We’ve also met driven and qualified college and business school grads who couldn’t get a job in private equity because they didn’t go to the right schools.

To address these issues we invested over ten years developing and refining our business model so our owner-manager customers, Fellows, investors, and we, all win. The result was our Business Ownership PlatformSM that creates Organizational AlphaSM.

Our business model also facilities sustainable growth for individuals, families, communities, non-profits and government entities. GroundSwellSM is the Ownership PlatformSM for individuals and organizations where informal residual interests exist (aka people deeply care about results) without the corresponding legal contracts (aka equity or legal ownership).

We love learning to be more efficient and effective in our careers and lives. Hopefully you’ve found our site authentic, rigorous, integrated and reliable. That’s who we are.

Check out our flywheel below.

Our flywheel
and your growth & security

illustration of elements working together to create a sustainable company with a strong foundation

Blue #1

Enroll students who value daily learning & personal growth.

Red #2

Train them in our Business Ownership PlatformSM.

Yellow #3

Share our Business Ownership PlatformSM and passion for learning with owner-managers.

Yellow #4

Implement our Business Ownership PlatformSM in owner-manager long-term partnerships & investments.

Green #5

Facilitate owner-manager growth & security.

Green #6

Benefit from our Business Ownership PlatformSM economies of scope, scale and long-term success-based compensation in our owner-manager partnerships and investments.

Meet the team

Bob Blue Jacket Glasses
Yellow line handrawing Icon

Bob Bennett


Prior to founding GroundSwellSM, Bob worked with BancBoston Capital and Bain & Company. He received his M.B.A. from the UCLA Anderson School of Management and graduated with an A.B. from Dartmouth College. During and after college he was a competitive rower and won a number of national championships.

Cody Marshall in blue jacket
Yellow line handrawing Icon

Cody Marshall

Senior Associate

Cody is a Certified Business OwnerSM. He provides strategy, organizational development, finance, and management support in GroundSwell’s long-term partnerships and investments.  In addition, he teaches at GroundSwell’s Business Ownership SchoolSM.

Cody was a member of the U.S. Ski Team for over five years with numerous top national and international results.

Pictures of Park City, Utah in the fall and winter months

Ready to get started?