Strategy

Strategy

Differentiation adventage

How to Quantify Your Brand

You can beat out your competiton with a differentiation advantage, a fancy way of saying having a strong brand. To quantify your differentiation or brand, ask yourself four questions: Can you increase...
Market Profitability

Do You Have a Game Plan for Your Competition?

As a business owner, you're constantly busy. And just when you've caught up, another unexpected challenge comes along, demanding even more of your limited time. So how do you have...