Fractal Flywheel of Strategy Development^SM

With a focus on clearly defining your customer, competition and cost structure, our Fractal Flywheel of Strategy Development^SM includes six distinct yet integrated factors of competitive analysis and twenty key variables to assess if your company is fundamentally different than your competition.

After clearly defining your customer we look at two primary direct forces and four indirect forces that collectively define your market. We also use a quantitative model to assess your company’s overall perceived differentiation advantage, often called your brand. In addition, we evaluate your organization on the five key variables that create low-cost advantages. These last two steps we define collectively as your competitive advantage. We refer to these first four steps of traditional strategy work as linear market analysis.

After defining your current or “linear” market we also look across alternative markets, sub-markets, alternative buyers, time and emotion to formulate new “non-linear” markets and products/service offerings. This process includes considering three categories of non-customers, unexpected successes and failures, both in your organization and your industry, as well as changing customer demographics, beliefs, values and perceptions. We believe most if not all innovations are a result of organized, purposeful work and not a “flash of genius.”